Non-local attendees spend significantly more than local attendees.
In addition to the $600,000+ generated by ticket sales at the Opera House each year, studies show that event-related spending by arts patrons averages nearly $20 per person in additional spending for hotels, restaurants, parking, souvenirs, refreshments, and more. This influx of visitors brings substantial revenue for Stoughton's economy. These visitors not only attend shows, but also patronize local businesses in Stoughton. The Opera House draws over 20,000 visitors to Stoughton's vibrant downtown each year. The Stoughton Opera House is the heart of the creative economy in Stoughton.
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